The Myth of the Quote API
Many Carriers tout having an API or “full API” process but what they actually deliver is a “Quote API” where the customer needs to finish the purchase on their application.
Initial Interest on affiliate site
Carrier API takes data + gives Quote
Customer is transferred to complete insurance purchase on Carrier Site
The CloudBind Full API
The full process from customer interest to bind is controlled and experienced on the affiliate site seamlessly.
The full process from customer interest to bind is controlled and experienced on the affiliate site seamlessly.
Initial Interest on affiliate site
API takes data back to Carrier but the experience is controlled by the affiliate
Data is transferred into Carrier back office but customer stays on affiliate site
The affiliate can create unified applications between their products and multiple insurance products, with the same information used across the user journey.
Instead of the carrier controlling your customer data, the affiliate controls the tracking/analytics around the product.
Waterfall or Integrated Application
By creating a full API process, CloudBind can integrate a term life, simplified issue and guaranteed issue process into one universal application and approve 90% of applicants.
We create similar integrated applications for pet insurance + pet benefits.